Millions of people flock to beaches and holiday resorts across the world and spend hours in the sun. Regardless of many warnings and previous bad experiences with severe sunburn, many people still use no or insufficient sun protection products.
In the winter months people are prone to think the sun doesn’t damage their skin, because the sun’s rays don’t burn as hot as in summer. People have to realise that sun rays can damage their skin all year round, even when it is overcast. Harmful rays reach any sunny spot in the house and reflects off water and other surfaces. Especially in South Africa, it is essential to apply sunblock every single day. People in dryer areas and in areas higher above sea level have a greater risk of sun exposure. UV levels are up to 50% more dangerous at 10 000 feet above sea level.UV-damage also lowers the skin’s immunity against cancer and harmful diseases. Even though we are bombarded with warnings against the harmful effects of the sun, it seems that most people still don’t view this matter in a serious light.
The daily use of a sun block considerably lowers the risk of getting wrinkles, pigmentation and skin cancer.
Be Wise SPF 50 has been formulated with the latest technology to provide broad spectrum protection against UVA rays (that can cause ageing) and UVB rays (that can cause sunburn). This light, non-irritating cream can be used to prevent premature ageing, as sun exposure is one of the main causes of skin damage and ageing. DN-Age is an ingredient that is included to help to protect the skin from DNA. DNA damage can cause premature ageing and skin disease. Be Wise contains a light fragrance.
How does an SPF (sun protection factor) work?
Sunblock is an excellent way to protect your skin against sun damage. When a sunblock contains an SPF of 50, it means you can spend 50 times longer in the sun, without damaging your skin. In other words, if it takes 10 minutes for you to burn in the sun without any sun protection, you will be able to spend 500 minutes or a little bit more than eight hours (= 50 (SPF) x ten minutes) in the sun without damaging your skin, when you apply an SPF of 50 or more.
After eight+ hours you need to apply sun block again. SPF tests are conducted under controlled circumstances and don’t take individual skin types, sweating and rubbing of clothes and towels against the skin and watersport into account. Therefore, you need to apply sunblock more frequently than the SPF suggests.
Be wise about sun exposure
Avoid the sun between 10:00 and 15:00, wear a hat and apply a sunblock every day. Choose a sunblock that provides broad spectrum protection, like Annique’s Be Wise SPF 50, that filters UVA and UVB rays. Remember to also apply sunblock to your neck and hands.
These areas are often neglected, but are also exposed to the sun